Yahoo has announced the winners of the inaugural Yahoo Mobile Developer Awards (YMDA), who created mobile-optimized applications using Yahoo's latest mobile development platform -- Yahoo Blueprint.
The four winning YMDA widgets for 2008 are:
· For DBS Bank -- "Simple" from Nanyang Technological University, developed a mobile widget to help customers conveniently locate branches and ATMs, and access information on bank products and credit card privileges
· For Kellogg Asia -- "The Jinx" from Temasek Polytechnic created a widget that prompts people to take part in the Kellogg's "Special K Challenge". Their mobile widget includes calorie and BMI calculators, healthy tips, Special K recipes, and a personal progress planner
· For Malaysia Airlines -- "We Mobile" from Singapore Polytechnic developed a mobile widget to encourage travel with Malaysian Airlines. Their mobile widget incorporates interesting and useful features to assist users with their travel plans.
· For UEEEU.com -- "Chlorophyll Studios" from Nanyang Polytechnic created a travel-related mobile widget to make customers' travel experience more convenient and enjoyable. Their mobile widget includes a language translator, a world time indicator, destination guides, hotel/ vehicle search and reservation functions, and a travel planning tool
All teams presented their mobile widgets in front of a judging panel comprising experts from Yahoo, the Infocomm Development Authority of Singapore (IDA), and the sponsor companies. Submissions were judged on usability, quality, innovation, effective use of technology, and relevance to the companies and their customers. Members from the four winning widget teams each received a cash prize and will have their winning widgets showcased on the mobile widget gallery in Yahoo Go 3.0.
"Through this competition, Yahoo is proud to be able to play its role in connecting Singapore's next generation of developers with some of the world's leading corporate brands, as we continue to enable and lead the mobile ecosystem," said David Ko, senior vice president of Connected Life, Yahoo.
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