Monday, 20 October 2008

Dell Introduces Exclusive Retail Stores In India

PC manufacturer Dell India has announced the opening of the first Dell exclusive stores in India at New Delhi and Coimbatore.

Both the stores will sell the company's consumer range of products including Inspiron, Studio and XPS. A key feature of the new Dell exclusive store is that it continues to offer the advantages of Dell’s direct model with the additional benefit of retail availability to browse, touch and feel the product.

While talking about the launch of the exclusive company sales points, Mahesh Bhalla, Director (Consumer Sales), Dell India, said, "The exclusive Dell store is a step towards enhancing the overall purchase experience for consumers in India. We have rapidly increased our presence in the consumer market here with new products and by expanding our reach. With the launch of Dell exclusive stores, we offer our customers the touch and feel for Dell branded products within a unique shopping experience."

“Consumers today interact with a brand through multiple touch-points. We offer a unique buying proposition to consumers - the ability to personalize products uniquely to their individual requirements, and to buy through the channels they find most convenient,” said Mr. Girish Mehta, Director – Consumer Marketing, Dell India.