Thursday, 11 September 2008

Yahoo Appoints Ex-Microsoft Exec to Boost Sales

Yahoo recently said that Joanne K. Bradford, a recognized leader in the online content and advertising industry, has joined Yahoo as senior vice president, U.S. Revenue and Market Development.

In this newly created role, Bradford will keep an eye on Sales, Market Development for Advertisers, Small Business, and Yahoo HotJobs, and will report to Hilary Schneider, executive vice president of Yahoo U.S.

Prior to joining Yahoo, Bradford was executive vice president of National Advertising Services for Spot Runner, where she was responsible for leading the business unit focused on national advertisers. Before assuming her role at Spot Runner, Bradford led global product and platform development, content and programming, business development, product management, marketing and branded entertainment for Microsoft's MSN business.

"Joanne's deep understanding of the marketplace coupled with her proven ability to package and deliver results-driven solutions for the world's biggest brands will help Yahoo's customers connect with the audiences they most want to reach not just on Yahoo, but across the web," said Hilary Schneider, executive vice president of Yahoo U.S.