Friday, 9 May 2008

Tango Telecom Unveils SMS Advertising Solution

Tango Telecom, the provider of advanced messaging and real-time charging solutions announced the launch of iAX SMS Advertising. This iAX SMS Advertising is designed to deliver targeted and relevant SMS advertising to mobile subscribers in a variety of ways such as via peer to peer messaging or inserted in sponsored SMS delivery reports.

The solution also provides detailed reporting and tracking for operators and advertisers as well as advanced opt-in and opt-out functionality for subscribers.

According to Richard Choi, VP of Sales and Marketing at Tango Telecom, by implementing the SMS advertising solution, operators are guaranteed a quick and cost-effective way to reap the benefits of SMS Advertising. "However it is essential that subscribers receive real benefits from the proposed SMS Advertising and do not see it as SPAM," said Choi.