Starting 2008, analytics has been singled out as the factor behind the gaining of key insights – regardless whether in the public, commercial and social area context.
This is according to business analytics company, SAS which recently played a silent but vital role in uncovering the much sensationalized revelation of New York Governor Elliot Spitzer’s prostitution scandal; using the SAS Anti-Money Laundering software that is used to monitor financial transactions – whereby in Spitzer's case, were several suspicious large withdrawals and records of payments made to a shell company.
“Analytics is undergoing an evolution today. Real analytics is no longer just about the churning out of standard reports that summarizes to you the story behind a heap of data,” said Allan Tham, SAS Malaysia's Head of Enterprise Information Platform (EIP) Practice.
According to Tham, analytics today is about being able to take a deep look at an enormous data, and derive intelligence ie. predictive information from it and use that information to make good decisions in the business and social worlds.
SAS Malaysia today sees business analytics being used in a range of industries such as retail, online stores like Amazon.com, loan approvals in banks and media companies.
“Simply put, analytics is based on a very powerful engine that performs data collaboration, data management and data visualization,” said Tham,
Tham made these comments parallel to the recent launch of the SAS Enterprise Intelligence Platform (EIP) 9.2, the latest evolution in enterprise software.
SAS 9.2 combines advanced analytics, data visualization and collaborative data management capabilities that help companies gather and analyze data and share intelligence for quicker, more accurate business decisions.
"Eagerly awaited by our customers across Asia Pacific, SAS 9.2 is the next evolution of SAS that encompasses our technology, business and industry solutions. It will enable organizations to extend capability to manage their enterprise intelligence architecture, better utilize their information assets and bring about more fact based business decisions addressing future performance challenges. Tim Kerslake, Head of Technology, SAS Asia Pacific. |
