Acision and OgilvyOne Worldwide announced at Mobile World Congress this week that they have entered a mobile marketing alliance.
Integrating the two companies’ capabilities, the partnership will deliver the technologies and the necessary expertise for an end-to-end Customer Value Management solution, enabling carriers to unlock the revenue generating potential that resides within their data.
“From the CMO Forum here at the Mobile World Congress, it is crystal clear that the big opportunity for telco operators is to leverage their data assets. This needs to be done with insightful targeting, intelligent messaging, and an extremely sensitive view of the customer experience. This is why the Acision / OgilvyOne partnership is so powerful and timely,” said Brian Fetherstonhaugh, Chairman and CEO, OgilvyOne.
According to Acision, more than half of all global text and multimedia messaging traffic is generated through its platforms which enable real time extraction of information about individual mobile subscriber behaviour. OgilvyOne is a global leader in Customer Ownership and interactive marketing, giving brands crucial insights into their customers, company, and market. OgilvyOne designs impactful communication programmes that build lasting relationships between the customer and the brand.
Together, Acision and OgilvyOne aim to enable the end-to-end mobile marketing value chain, providing advertisers with complete brand engagement over multiple channels, while assuring control, brand protection and mass market level revenues for carriers.
“Mobile operators have been incredibly vocal about their hopes for mobile advertising, but the discussion should really be about mobile marketing. While ideas for advertising are often focused on the simple process of sending unwelcome brand messages to a consumer, the real potential lies in the targeting and delivery of marketing communications both for the operator themselves and for third party brands – addressing churn and opening the opportunity for new revenue models. What has been missing until now is a bridge between the marketing and telecoms worlds. Working with OgilvyOne, we are now in a position to offer support for the complete mobile marketing value chain; from an understanding of today’s mobile subscriber, through the technology, right into the brand strategy,” said Rory Buckley, CEO, Acision. |
